Marketing and Business

Product DescriptionThis market-leading text from well-respected authors Anderson/Sweeney/Williams introduces sound statistical methodology within a strong applications setting. A wealth of real business examples, proven methods, and application exercises within STATISTICS FOR BUSINESS AND ECONOMICS, Revised 10e clearly demonstrate how statistical results provide insights into business decisions and present solutions to contemporary business problems. [...]

For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong’s Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real [...]

Published by Watson-Guptill 510 Pages
Hardcover by M. William Krasilovsky and Sidney Shemel with contributions by John M. Gross
Author: Sidney Shemel

The bible of the music industry! Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. Every chapter has been revised. [...]

Product DescriptionMarketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The [...]

Business Communication Today provides the cutting-edge communication coverage that prepares readers for real business practice. Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and Proposals; Designing and Delivering Oral and Online Presentations; Writing Employment Messages and [...]

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; Managing Marketing Information to Gain [...]

ISBN13: 9780823077236
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionNow in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. Every chapter has been revised. An entirely new chapter has been added, asking and answering the question “Are [...]

Product DescriptionBe engaged, excited and enlightened with New Perspectives on Computer Concepts, Tenth Edition. This book has been completely updated to provide you with the latest, most in-depth information on both computer concepts and the context in which they fit into today’s world. The Tenth Edition provides the most current information on computers, [...]