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Strategic Marketing Problems: Cases and Comments

January 2nd, 2010 | 1 Comment | Posted in eBooks

Product Description Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.   Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketin. . . More >>

Strategic Marketing Problems: Cases and Comments

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One Response to “Strategic Marketing Problems: Cases and Comments”

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