Sports Marketing: A Strategic Perspective
Product DescriptionKEY BENEFIT: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women’s sports and the globalization of sport. KEY TOPICS: This edition concentrates on the rising costs, escalating salaries, the price of new stadi. . . More >>
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May 25th, 2010 at 3:13 pm
Thank you and I’m sure I will reference your blog again in the future as you have a lot of insightful information. I need all the golf help I can get.