Sport Marketing - 3rd Edition
Product DescriptionAudiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing. Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research. Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a un. . . More >>
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November 1st, 2010 at 10:57 pm
I can’t get the search to work right on this site? I’m looking for a post from a while back, but nothing is coming up. Does it work? It was a great write-up.