Product Description Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Reven. . . More >>
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May 28th, 2011 at 8:48 am
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