- ISBN13: 9781456738921
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
The “buzz” surrounding social media focuses on how business can build relationships by participating in the online “conversation”. When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. “Searchial” is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet search
Price: $ 22.39
