Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Product DescriptionKatya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a stron. . . More >>
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
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