Product DescriptionHow did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company–makers of Sam Adams–prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provoc. . . More >>
Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Leave a Reply
8 views, 1 so far
today |
