- ISBN13: 9780470239599
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionNo longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization’s bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing ex. . . More >>
Multichannel Marketing: Metrics and Methods for On and Offline Success
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