Product DescriptionThe principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. —Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR,. . . More >>
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
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