Product DescriptionThoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and–for the first time–photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan. Students shar. . . More >>
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January 16th, 2010 at 11:20 pm
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October 22nd, 2010 at 1:36 pm
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