Product Description*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it’s practiced in today’s top firms. *Focus on the research user – continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. *Chapter-Opening Vignettes discuss prominent compan. . . More >>
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December 16th, 2011 at 7:26 am
Outstanding job over again. Thanks:)