The Marketing Plan Handbook guides readers through the complete development of a realistic, customized marketing plan.
Marketing Planning: New Urgency, New Possibilities; Analyzing the Current Situation; Understanding Markets and Customers; Planning Segmentation, Targeting, and Positioning; Planning Direction, Objectives, and Marketing Support; Developing Product and Brand Strategy; Developing Pricing Strategy; Developing Channel and Logistics Strategy; Developing Marketing Communications and Influence Strategy; Planning Metrics and Implementation Control
A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.
Price: $ 50.95
Leave a Reply
8 views, 1 so far
today |
