- ISBN13: 9780471268673
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionPraise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z “There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago. ” –Tom Peters, author of In Search of Excellence and The Circle of Innovation “If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-fi. . . More >>
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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