Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
Product DescriptionWith marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: Predict, monitor, and measure the success of campaigns based in both traditi. . . More >>
Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
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