Marketing 3.0: From Products to Customers to the Human Spirit
- ISBN13: 9780470598825
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionUnderstand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3. 0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, . . . More >>
Marketing 3.0: From Products to Customers to the Human Spirit
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August 5th, 2010 at 12:57 pm
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