Learn to create a two-way dialog with customers with location-based services and smartphonesLocation-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You’ll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to mea
Price: $ 15.98
