Product Description”International Marketing” is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, this book is also an excellent choice at MBA and post-experience levels. This book covers the entire range of international marketing topics, logically divided into four Parts: Part One outlines the core concepts of international marketing, and discuses the environmental forces which th. . . More >>
International Marketing. Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo
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