Integrated Advertising, Promotion and Marketing Communications
Product Description Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Data. . . More >>
Integrated Advertising, Promotion and Marketing Communications
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October 22nd, 2010 at 1:37 pm
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