Health Services Marketing: A Practitioner’s Guide
- ISBN13: 9780387736044
- Condition: USED - VERY GOOD
- Notes:
Product DescriptionDespite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. Although the industry has become increasingly market driven, healthcare administrators and marketers are left with little guidance with regard to the concepts, techniques, and data appropriate for healthcare marketing. The proposed book would serve as a convenient . . . More >>
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