Product DescriptionJohansson’s “Global Marketing, 5/e” utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experien. . . More >>
Global Marketing: Foreign Entry, Local Marketing and Global Management
Leave a Reply
16 views, 1 so far
today |
