This new title is the revised edition of the popular Goodheart-Willcox text, The World of Fashion Merchandising. Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.
Price: $ 60.44
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September 14th, 2011 at 10:50 am
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