Exploring Marketing Research
Product DescriptionEXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data anal. . . More >>
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October 16th, 2011 at 10:28 am
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December 17th, 2011 at 5:01 am
Thanks for your good article! Perfect!