Product DescriptionAuthored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. * Individual chapters address the differences involved in marketing different types of events. * Examines future trends and key issues such as how to reach new event attendees. * Includes appendices with sample forms, contracts, and more. . . . More >>
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
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