Product DescriptionThis edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices. ” It builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. Focus of Essentials of Marketing has always been on how to make. . . More >>
Leave a Reply
19 views, 1 so far
today |
