- ISBN13: 9780764139352
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
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