Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
- ISBN13: 9780230607576
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear. . . More >>
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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