Product DescriptionBasic Marketing 16e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the ?four Ps? to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many e. . . More >>
Leave a Reply
19 views, 1 so far
today |
