Advertising Promotion and Other Aspects of Integrated Marketing Communications
Product DescriptionThe eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes. . . More >>
Advertising Promotion and Other Aspects of Integrated Marketing Communications
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December 16th, 2011 at 4:42 am
Awesome article once again. I am looking forward for more updates.