Advertising and Promotion: An Integrated Marketing Communications Perspective
Product DescriptionBelch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marke. . . More >>
Advertising and Promotion: An Integrated Marketing Communications Perspective
Leave a Reply
1137 views, 2 so far
today |
Blog about Informations Technology-, Marketing Online-, Business Online-,Internet Tips-,and Inspirations
December 26th, 2010 at 1:39 am
Don’t be sad, don’t be blue..Frankenstein was ugly too