Marketing and Business

Product DescriptionWritten by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking [...]

Product DescriptionThe path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself. HBR’s 10 Must Reads on Managing Yourself will [...]

Product DescriptionWith marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the [...]

Product DescriptionThis book is about computer hardware and the various components that are involved in making a computer. Evey part of a computer has been explained in detail with illustrations and the functioning of each component. The best part of this book is that the book’s content also has all the hardware-related-terminologies linked to it’s [...]

Product DescriptionREADME. TXTFrom: Computer Tech to Network Administrator is a straightforward and sometimes comical look into the everyday world of information technology. It answers questions that many IT professionals and newcomers ask about the tools and skills needed to survive one of the most complex career fields in the world. Most computer books deal with [...]

Product DescriptionYou want the most important ideas on management all in one place. Now you can have them?in a boxed set of HBR’s Must Reads. This six-title collection includes only the most critical articles from the world’s top management experts, curated from Harvard Business Review’s rich archives. We’ve done the work of selecting them so [...]

Product DescriptionThis market-leading text from well-respected authors Anderson/Sweeney/Williams introduces sound statistical methodology within a strong applications setting. A wealth of real business examples, proven methods, and application exercises within STATISTICS FOR BUSINESS AND ECONOMICS, Revised 10e clearly demonstrate how statistical results provide insights into business decisions and present solutions to contemporary business problems. Comprehensive coverage, [...]