Product DescriptionThey Hit “The Street. ” Forget what you’ve read, forget what you’ve heard, forget what you’ve been taught. Monkey Business pulls off Wall Street’s suspenders and gives the reader the inside skinny on real life at an investment bank, where the promised land is always one more twenty-hour workday and another lap dance [...]

ISBN13: 9781593374969
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionThe Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners! [...]

Product Description The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, [...]

ISBN13: 9780071626774
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product Description”Provides the right mix of practical how-to knowledge in a straightforward, informative fashion that ties it all the complex pieces together with real-world case studies. . . . Delivers the most valuable insight on the market. The authors cut to the chase of [...]

ISBN13: 9780782143751
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionAt the heart of modern corporate crime and counter-terrorism investigations, computer forensics is now the fastest growing segment of IT and law enforcement. For everyone curious about this hot field, here is an in-depth introduction to the technological, social, and political issues at hand. [...]

Product DescriptionFrom buying and selling PC hardware to product development and selling services, this book offers a realistic picture of making it on one’s own. The book mixes practical advice and cautions with real-world anecdotes of successes and failures. . . More >>
Start Your Own Computer Business: Building a Successful PC Repair and [...]

Product DescriptionThe best step-by-step guide to starting a business available! Many people dream of running a business of their own — but often don’t know how to start. Sound familiar? This book can help. User-friendly and loaded with tips, The Small Business Start-Up Kit shows you [...]

ISBN13: 9780061206696
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionYour shoes are charred from stomping out brush fires. You have nightmares about UFOs–Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at [...]

ISBN13: 9780137058297
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionThe Definitive Guide to the New State-of-the-Art in Marketing Metrics   Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose [...]

ISBN13: 9780470459690
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionA complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today’s marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. [...]